Concept, Form and Love stand as the foundation of our daily work, practically and mentally. The Concept is the essence, the soul, the thought, the result of intense analysis and wild guesses. Keeping the concept as consequent as a Finnish amendment is vital in sustaining a healthy and honest relationship with the end consumer, the observer. The Form is the exterior that embodies the Concept. It may change over time as long as it remains true to its source and takes responsibility for the consequences it provokes. However, love without honesty is of little worth. Thus Top Dollar builds everything upon a holy trinity founded on continuity, consequence and love.
We leave a wake in our path…
As you contribute with your values we contribute with ours. Truly understanding and sharing each other’s values makes the work of reaching the same goals easier and more fruitful. We look upon our customer relationships as a long-term friendship where each learn from the other, mutually reaching to one another as a resource while simultaneously respecting each other’s integrity and expertise.
An open cooperation builds trust, a vital component in creating successful business relations and long-term solutions. Continuity, consequence and fearlessness are what’s wanted when challenging convention serves the bigger picture, for it is the bigger picture that leaves an impression or, if one would rather, frames the result. Small projects too benefit from long-term thinking. Time is not always money. Less is not always more.
Tulta Munille
We are always responsible for our behavior whether we are offering a smile to the man at the corner store or correctly balancing the typography in the annual report. Our actions are chosen, however as we know the end does not always justify the means. Cultivating an obsession with the work process is an instrument for feeling pride in what we do. Taking a social step forward and responsibility on multiple levels enables us to leave the post-ironic era of marketing behind. We continually strive to forge a deeper perspective, adding layers to the work and the end result to move away from flat, one-dimensional advertising.
We will always fight until the last man standing to reach the expected result while maintaining the purity of the concept. We find value in being fearless in the face of political and cultural expectation. Breaking the rules to progress.
Tulta Munille - Fire at the Balls.
Life is Top Dollar.
For Top Dollar form is an integral part of our life and soul. Our motto is: “If it ain’t got soul, don’t touch it”. Not every decision in life can be based on a short-term economical perspective, in the long term you have to think bigger.
How do we live up to our grand words and philosophical aspects? We love our job, life and reality. To love someone you must show great respect. If you show great respect you dedicate your soul to the task. The circle is complete.
Life is a personal choice, so is growing a beard and change is hope.
